Personal Data and Privacy Protection.

1. Why is it important?

By identifying our devices, via apps and with the help of cookies, data about our behavior and preferences is collected. This enables personalized advertising, but also discrimination and manipulation. In this context, examples from the recent past also point to socio-political dangers.

Personal data is information about an individual that can be used to identify them, such as their name, address or date of birth. Privacy refers to a person's ability to protect their personal information from unauthorized access and use.

Privacy protection allows each person to control how their personal information is collected, used, and shared. This can prevent misuse of personal information.

In our increasingly digital world, privacy also ensures the preservation of personal freedom, security and autonomy.

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